How Credible is Your Site?
Stanford’s Persuasive Technology Lab’s Web Credibility Research project has compiled a list of 10 Credibility Guidelines for web sites.
This list was compiled over a period of three years, and reflects interviews with over 4500 people.
While most of the guidelines are common sense (make sure your site is easy to use, accurate, and recently updated), some of the items may surprise you — or at least their order of importance may surpise you.
You can find the current list of guidelines here
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