How Vistors Rate Your Site

Another item on the credibility front — this article goes over the basics of visitor preference and what visitors really look at.

Their conclusions? That most visitors immediately judge the site on it’s design — professionality and applicability to purpose — and trust a site that “looks good” more than a site that doesn’t.

Once that test is passed, however, visitors then rate a site on its contents and how well it meets their needs.

The upshot is that having both a good design and solid in-depth content are key. If yoru design turns them off, they won’t be staying to view your content, but if they can’t find what they need, they’ll be gone anyway.