Surging Net Driven Sales

A spring 2003 survey indicates that more than ever, people are turning to websites to make their purchasing decisions — regardless of whether they actually purchase online, or purchase their goods in person.

Over half of the respondents (55%) indicated that they had immediate purchase intents. 11% immediately bought online, 6% immediately bought offline. Of the remainder, 21% indicated that they would buy within 48 hours, and 17% within the week.

Now more than ever, it is clear how important it is for businesses to be accessible online — even if they do not sell or deliver services online; if they can’t find what they want to know from and about you, then the odds are that they will find it from your competitor.

More info here.