Stuck for auto-responder ideas?
March 30, 2005
We’ve all heard “the money is in the list”, but once you’ve got them signed up, how do you keep them subscribed and opening the mailings? Here’s how some of the experts make their lists anxious to get each new mailing.
Tune up your online sales copy
March 30, 2005
Could you use a few more sales? Here are ten great copy-writer tricks for improving your online sales copy.
Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.
Hot tips for attracting more clients to your site
March 30, 2005
Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it’s important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
Provide your visitors with free content. Your content will be more attractive to your visitors if it’s up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
10 Benefits Of Submitting Articles To E-zines
March 30, 2005
What do many successful website owners do to increase traffic and sales on their site? They write articles and submit them for republication elsewhere. Here are just some of the key benefits of doing this.
Squeezing Qualified Traffic from Blogging Software
March 30, 2005
From the blog, over the RSS feed, into Bloglines, right to your site: nothing but profit.
How does THAT work?
Click here to find out.
Writing Content for Your Website
March 30, 2005
So, you’ve got a great design and everything is visually correct — now how do you write content for your new web site that actually gets your message across before people hit the “back” button?
Fortunately, Sitepoint has a great guide to copy writing for the web designer.
Surging Net Driven Sales
March 30, 2005
A spring 2003 survey indicates that more than ever, people are turning to websites to make their purchasing decisions — regardless of whether they actually purchase online, or purchase their goods in person.
Over half of the respondents (55%) indicated that they had immediate purchase intents. 11% immediately bought online, 6% immediately bought offline. Of the remainder, 21% indicated that they would buy within 48 hours, and 17% within the week.
Now more than ever, it is clear how important it is for businesses to be accessible online — even if they do not sell or deliver services online; if they can’t find what they want to know from and about you, then the odds are that they will find it from your competitor.
More info here.
The case for syndication
March 30, 2005
In “Syndication Made Simple“, Presstime outlines the simplicity and benefits of using syndication techniques, such as RSS for news sites. Most of these same arguments can be applied to any e-business site. As I’ve mentioned several times here recently, weblog (”blog”) software has come to commercial sites big-time. Many of our e-commerce customers have been expressing an interest in integrating this kind of technology in their sites.
Recently I had an opportunity to help one of our largest clients evaluate just how they could adopt and leverage using “personal publishing” technology on their site. The approach I settled on involved embedding a mature, off-the-shelf package (Movable Type) into their site.
E-Mail Copywriting Tips
March 30, 2005
One of the attendees of last week’s Direct Marketing to Business show put on by the Direct Marketing Association has posted some helpful notes on e-mail, direct marketing, and copywriting tips that are worth reviewing if you do follow-up emails or newsletters to your clients and prospects.
In the article (here), Alexis Gutzman offers some great advice regarding not only the content of your message, but also the formatting.
Worth a read.
Writing For the Web (Sales)
March 29, 2005
On “Writing For The Web” you’ll find a substantial amount of material about optimizing online pages for readability and usability. These are good as far as they go, but e-commerce site designers would do well to bear in mind an important fact. Just because users will uniformly indicate a distaste for “marketeese” and sales writing does not mean that it doesn’t work.
Back in the early days of pop-up ads (which first hit their stride on the “adult internet”), the lesson was learned time and again — people complained furiously, but they still bought 25% more with the pop-ups on than they did with them off. Thus the pop-ups got to stay, and eventually ended up everywhere.
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