Getting Link Popularity The Safe Way

Once you understand how link popularity effects page rank (see "How Google’s PageRank Works"), it may be tempting to start looking for "links programs" to try to enhance your site’s link popularity. These programs mostly work by you going to a website and adding your link, then downloading a page or multiple pages of links to add to your own site (there are a lot of variations, but this is the general plan).

STOP!

Unfortunately, these programs not only aren’t likely to help, they might kill your site’s link popularity.

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How Google’s PageRank Works

If you’ve ever used the superb Google Toolbar, you’ve probably noticed the PageRank “thermometer” that changes when you move from page to page.

This same PageRank is used to weight a page’s placement in Google’s search engine listings.

Since Google is one of the best sources of qualified traffic on the net, it is important to understand how your site is ranked via pagerank. The gory details are explained in this article, along with at least an approximation of the forumla used to calculate the rank.

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